Market segmentation is a marketing term that refers to aggregating prospective buyers into groups or segments with common needs and who respond similarly to a marketing action. Market segmentation enables companies to target different categories of consumers who perceive the full value of certain products and services differently from one another.
A general reference tool for periodical and digital media content for all levels of users. Includes full-text magazines, newspapers, books, maps, pictures, weblinks and audio/video files.
